Break the cycle of constant reapplying. This dual-action treatment removes the dead skin barrier that blocks hydration, flooding your lips with deep moisture for a smooth, makeup-ready finish in 10 minutes.
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
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Korean Skincare Expertise
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
FREE SHIPPING
Korean Skincare Expertise
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
FREE SHIPPING
Korean Skincare Expertise
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
FREE SHIPPING
Korean Skincare Expertise
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
FREE SHIPPING
Korean Skincare Expertise
BUY 1 GET 1 FREE - EASTER SALE
LOWEST PRICE OF THE YEAR
FREE SHIPPING
Korean Skincare Expertise
Velura Hydrating Lip Mask
Velura Hydrating Lip Mask
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Instant Results
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Deep Hydration
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Smooth Canvas
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Barrier Repair
Emily R.
Los Angeles
“I didn’t expect much but this actually made my lips feel smooth overnight. No more dry patches at all.”
Sarah K.
Dallas
“Super easy to use and not messy at all. My lips stay hydrated way longer than with regular lip balm.”
Sophie L.
New York City
“My lips look a lot softer and a bit fuller after using this for a few days. Definitely keeping this in my routine.”
Daniel K.
Los Angeles
“I use this before bed and wake up with way better lips. Simple but it works.”
Ava T.
Miami
“This is the only thing that’s helped with my constantly dry lips. Feels really lightweight too.”
Velura Hydrating Lip Mask
Regular price
$29.99
Sale price
$29.99
Regular price
$34.99
Unit price
per
As seen on
The Lip Mask Everyone’s Talking About!
WHY IT WORKS
Most lip products are designed to coat the surface. Velura is designed to clear it.
The Problem
Your lips cannot produce their own moisture the way other areas of skin can. Dead skin builds up on the surface and blocks hydration from reaching underneath.
100%
of lip balms sit on the surface instead of removing what is blocking hydration underneath.
10M
minutes is all it takes to lift away buildup and prep lips for deeper hydration.
88%
of users reported noticeable improvement after their first use.
*Based on customer surveys
Our Solution
Velura forms a thin film that bonds to dead skin. When peeled away, it removes buildup while allowing hydration to reach the tissue underneath in one step.
94%
of users reported their lips felt noticeably different after their first use.
72%
of the lip surface can be covered in buildup that blocks hydration from getting through.
89%
of users rated this better long-term than the lip products they had previously tried.
*Based on customer surveys
What Our Customers Say
★
★
★
★
★
Emily R.
✓
My lips felt smoother, softer, and way more hydrated after using this. Super easy to use and not messy at all.
★
★
★
★
★
Jordan M.
✓
“Didn’t expect much but this actually made my lips feel smooth after one use. No more dry patches.”
★
★
★
★
★
Alyssa R.
✓
“I’ve tried so many lip products and this is the first one that actually leaves them soft without reapplying all day.”
★
★
★
★
★
Anthony A.
✓
My lips felt smoother, softer, and way more hydrated after using this. Super easy to use and not messy at all.
Beyond Surface Care
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VELURA
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Others
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Lifts Dead Skin
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10-Minute Results
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Gentle on lips
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No more reapplying
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3rd-Party Tested
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Frequently Asked Questions
Most balms just trap dead skin under a layer of wax. This treatment uses a dual-action approach to lift that barrier away first. Once the dead skin is gone, it floods the deeper tissue with moisture, breaking the balm addiction cycle for genuine, lasting hydration.
Not at all. Unlike harsh physical scrubs, this gentle formula is designed to identify and lift only the accumulated dead skin cells without tugging. It is a soothing, 10-minute ritual that leaves your lips feeling velvety and plump, making it perfect even for those with sensitive skin.
Think of this as the ultimate primer. By removing the patchy texture and flaking that ruins long-wear lipsticks, it creates a perfectly smooth canvas. Your favorite colors will glide on evenly and stay vibrant without settling into fine lines or looking textured by the middle of the day.
While it is gentle enough for a nightly recovery ritual, you will see visible results in just one 10-minute application. It is the perfect reset for busy mornings or before a special event, providing deep barrier repair that keeps your lips soft and hydrated all day long.