Velura is a peel-off lip mask designed to deeply hydrate and smooth dry, flaky lips in just 10 minutes.As it sets, it helps soften buildup and lock in moisture, so when you peel it off, your lips feel noticeably smoother, softer, and more prepped for anything you apply after.
As seen on
The 10-Minute Lip Reset
Dry, flaky skin often prevents your lipstick from looking smooth and even. This advanced exfoliation treatment restores deep hydration for a perfect, healthy smile.
- Effective peel-off exfoliation
- Deep barrier repair
- Instant smoothness results
What Our Customers Say
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Emily R.
✓
"My lips felt smoother, softer, and way more hydrated after using this. Super easy to use"
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Jordan M.
✓
“Didn’t expect much but this actually made my lips feel smooth after one use. No more dry patches.”
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Alyssa R.
✓
“I’ve tried so many lip products and this is the first one that actually leaves them soft without reapplying all day.”
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Anthony A.
✓
My lips felt smoother, softer, and way more hydrated after using this. Super easy to use and not messy at all.
WHY IT WORKS
Most lip products are designed to coat the surface. Velura is designed to clear it.
The Problem
Your lips cannot produce their own moisture the way other skin can. Dead skin builds up on the surface and blocks hydration from reaching underneath.
100%
of lip balms sit on the surface instead of removing what is blocking hydration underneath.
10M
minutes is all it takes to lift away buildup and prep lips for deeper hydration.
88%
of users reported noticeable improvement after their first use.
*Based on customer surveys
Our Solution
Velura forms a thin film that bonds to dead skin. When peeled away, it removes buildup while allowing hydration to reach the tissue underneath in one step.
94%
of users reported their lips felt noticeably different after their first use.
72%
of the lip surface can be covered in buildup that blocks hydration from getting through.
89%
of users rated this better long-term than the lip products they had previously tried.
*Based on customer surveys
Beyond Surface Care
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VELURA
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Others
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Lifts Dead Skin
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10-Minute Results
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Deep Tissue Repair
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Pro Makeup Canvas
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K-Beauty Science
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Frequently Asked Questions
Most balms just trap dead skin under a layer of wax. This treatment uses a dual-action approach to lift that barrier away first. Once the dead skin is gone, it floods the deeper tissue with moisture, breaking the balm addiction cycle for genuine, lasting hydration.
Not at all. Unlike harsh physical scrubs, this gentle formula is designed to identify and lift only the accumulated dead skin cells without tugging. It is a soothing, 10-minute ritual that leaves your lips feeling velvety and plump, making it perfect even for those with sensitive skin.
Think of this as the ultimate primer. By removing the patchy texture and flaking that ruins long-wear lipsticks, it creates a perfectly smooth canvas. Your favorite colors will glide on evenly and stay vibrant without settling into fine lines or looking textured by the middle of the day.
While it is gentle enough for a nightly recovery ritual, you will see visible results in just one 10-minute application. It is the perfect reset for busy mornings or before a special event, providing deep barrier repair that keeps your lips soft and hydrated all day long.